Sunday, October 19

6:00 pm – 6:30 pm


Designing Mineblock: Merging the Physical with the Digital to Create Meta Products


Through this case study, you’ll gain a better understanding of the new class of smart objects that many are calling Meta Products. Get an in-depth look at the process of designing meta products, new methods, physical and digital prototyping and an interdisciplinary approach.

In this presentation, LiFT Studios Founder and Creative Director Haig Armen will introduce Mineblock, an easy-to-use, safe sandbox for children to play Minecraft. You’ll hear about how the project was conceived and developed, along with the challenges of designing objects that are equally digital and physical. You’ll also learn about how new prototyping and production tools giving independent designers the ability to create sophisticated network-enabled products.

3 Main Takeaways:

Haig ArmenSpeaker